Mainly, audience measurement systems are important rating generation models that are used to inform advertisers and to create content policies.
All rating systems starting in 1942 and continuing to the present are based on different audience measurement models. These audience measurement models are made with the help of signal collecting devices that are distributed to a group of users believed to represent the general audience. With the proliferation of online streaming areas, these measurements are made by obtaining information from wider audiences than device-based measurements.
The decentralized rating system developed by Cheyni TV (IPC patent pending) is a powerful and transparent measurement system based on the simultaneous recording of all viewing information produced on our platform, along with detailed demographic and geographic information of users, on the Blockchain.
Let's look at some past and current solutions to understand the need and importance of the decentralized rating system:
The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of individual songs, cross-referenced against their age, race, and economic status in listening sessions sponsored by oldies and mix formatted stations. IBOPE was the first real-time service for audience measurement of the world, it started in São Paulo in 1942.
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. Available to only 1% of the general audience, these portable People Meters use a microphone to receive and record sub-audible tones embedded in broadcasts by an encoder at each station or network. In the mid-2000s, networks blamed People Meters rating models for inaccurate rating measurements.
New digital technologies initially complicated in-home measurement systems. The cable, the internet, and devices other than their television, for example, initially seemed incompatible with People Meters, which was designed to register the frequency of the television signal in order to measure the channel being viewed. As new ways of measurement were becoming readily available and people could easily be tracked and monitored for content and use, the industry worried that traditional sampling techniques might become obsolete.
Developments in new media:
The arrival of varied programming tiers of cable channels challenged the system as US television homes began having highly descriptive access to technology and programming and consequently began using television in significantly different ways. Although the new generation People Meters solved the problem of cable TV use, programming on video on demand systems did not include the "audio watermark" used by the device.
The nation's many cable providers also limited access to the proprietary data recorded by their set-top boxes, which reduced the informational gain offered by this technology. Video on demand desperately needed to establish measurement matrices to prove its economic viability, but the lack of shared and consistent information further confounded knowledge about use.
Likewise, the erosion of the thirty-second advertisement's dominance and the new advertising strategies that became increasingly common required the creation of new methods and matrices to determine value and pricing. This allows several audiences measurement companies to refer to the Internet as the most measurable media. But how do we make sure that internet-based audience metering information is accurate and secure?
Pioneer decentralized rating system of Cheyni TV
As we mentioned at the beginning of the article, the decentralized rating system developed by Cheyni TV (IPC patent pending) is a powerful and transparent measurement system based on the simultaneous recording of all viewing information produced on our platform, along with detailed demographic and geographic information of users, on the Blockchain.
The system works by photographing all the information created on the platform instantly and saving it to the blockchain system. When information is requested, these data photos are called from the blockchain system and presented to us as understandable data.
In this system, which will be used for the first time on Cheyni TV, film producers, advertising and measurement companies will reach viewing rates of their content transparently with the help of Blockchain. This democratic rating system, built on Blockchain technology, will soon be available to television channels and other platforms.
Decentralized rating system audience information and data security
A decentralized and open-source transparent process operates both when the tracking and viewer information is recorded on the blockchain and when it is called from the blockchain.
The Cheyni TV platform is positioned as a broadcasting platform that only mediates the generation of viewing and audience information. And it ensures the privacy of personal data. In this process, contact information is not recorded or shared. Only the information of the audience groups and the content information to which the audience groups are directed are recorded and shared.